AI Search Optimisation
We combine the best of SEO and AEO to make sure your brand is seen
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Answer Engine Optimisation (AEO) is the evolution of SEO. It Builds on the foundations of traditional search while adapting to how ChatGPT, Google, Bing, Gemini, and Perplexity now surface information. Our method is disciplined and evidence-driven: we study how each engine ingests and presents content, then continually test and refine so our clients stay visible where audiences are actually searching.
Search visibility is no longer enough. By 2026, many queries will be answered directly by AI agents, bypassing search listings. Without AEO, you risk being invisible when customers ask AI platforms for advice. AEO secures your position as a trusted authority, builds trust in AI-delivered information, and protects your brand from the rise of “zero-click” answers. This is proactive reputation and visibility management for the next generation of search.
We begin by identifying the challenges. This includes internal workshops, stakeholder interviews, performance analysis, and reviews of media, policy or market context.
We define how the issue should be understood. Message models are tested across internal teams, public audiences and decision-makers. Framing is examined for cultural, commercial and political fit.
We build tools that carry strategy into execution. Language systems, content frameworks, stakeholder kits, platforms and campaigns. all designed to align, scale and adapt.
We manage rollout with control and pace. This includes channel strategy, production partnerships, stakeholder coordination and performance review. We track what matters: signal uptake, message clarity and decision impact.
Our team has helped shape national policy, drive customer growth, reposition brands under pressure, and support organisational change. The work has delivered results in markets, institutions and moments of strategic risk. Today, we do it as Bushnote.
On traditional search engines, about 60% of searches now finish on the results page, as users get their answers directly from AI-generated summaries rather than visiting websites
(2025, Bain & company)
Website visitors from AI search are 4.4 times more valuable than those from organic search, highlighting the quality and intent of AI-driven traffic.
(2025, SEMRush)
Four out of five search users now rely on AI-written results for at least 40% of their queries, signalling a new era where AI summaries are a primary source of information.
(2025, Bain & company)
Traffic from AI-generated content increased by 123% between late 2024 and early 2025, reflecting a major shift in how users engage with brands online.
(2025, Coherent Market Insights)
SEO focuses on ranking in traditional search results. AI search optimisation ensures your content is correctly cited and summarised by AI engines like ChatGPT, Perplexity, and Google AI Overviews.
We audit and refine content for ChatGPT, Google SGE / AI Overviews, Perplexity, Bing Copilot, and new assistants as they emerge.
Not usually. We re-structure key pages, add targeted schema, update language for AI extraction, and create content gaps only where needed.
A full audit and implementation roadmap is delivered in two weeks. Ongoing optimisation and testing cycles run in 30-day sprints.
Both. We define the positioning and then build systems and copy that bring it to life.
Retainers start at AUD $4,000 per month. This covers ongoing prompt testing, schema updates, content tuning and performance reporting. Larger sites and multi-brand portfolios are scoped and priced upfront so there are no surprises.
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