AI SEO agency · Sydney

Get your brand named in AI answers.

Your customers ask ChatGPT, Gemini and Perplexity who to trust, and act on the names they are given. If yours is not one of them, you are losing work you will never see.

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Move silently. Make impact.

Optimised across the engines your customers use
Bushnote ranks #1 for AI search in Australia.

What we do

Five moves that put your name in the answer.

01

AI Visibility Audit

We run your customers' real questions through every major model. You see where you appear, where you do not, and who gets named instead.

02

Entity and Schema

A model cannot recommend a brand it cannot identify. We make you a clean, machine-readable entity it understands.

03

Answer-First Content

Models quote the page that answers fastest. We write the direct answers and comparisons your customers ask for, so yours is the page worth quoting.

04

Authority and Citations

Models trust a brand that other sources back up. We build the mentions and references that make yours a name worth citing.

05

Tracking and Reporting

You see what the model says about you. Share of answer by platform, the prompts that name you, and the competitor winning the ones that do not.

The work stays invisible to your customer. Your name in the answer is what they see.

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The scale

We focus on Impact.

A customer from an AI answer is worth more than one from a blue link. They arrive having already asked, compared and shortlisted inside the answer. The engines are choosing who gets named. We make sure it is you.

Visitor value figure: Semrush, 2025. Measured against an organic search visitor.

4.4x
the value of a visitor from an AI answer
ChatGPT
Perplexity
Gemini
AI Overviews
Claude

Every engine

Every sector. Every engine.

The same brand, named across the tools your customers actually ask. Pick an engine and watch a real sector question land, with the brand named first.

ChatGPT writes a recommendation and lists the sources it pulled from. Be one of those sources.

Your customer reads one answer. We get you named whichever engine they open.

How we work

Strategy leads. Tactics follow.

1

Discovery

We start with the brief: your category, your competitors, and where you stand in the answer today.

2

Strategic Framing

We define how you should be understood, and the prompts and topics that decide the shortlist.

3

Content and Build

We produce the content, structure and public evidence the engines read and trust.

4

Implementation

We run it in ongoing sprints, track the engines as they shift, and report what moves.

We can lead, support or integrate, whatever moves the outcome. Senior people, working as an extension of your team.

Why Bushnote

Australia's leader in AI search, inside a strategic and creative agency.

Most AI SEO sits with technical SEO shops. We treat it as a positioning problem, solved with structured data and authority.

The strategy and the build come from one team in Sydney. So the brand the model recommends is worth recommending.


As featured in

The Daily TelegraphAustralian Financial Review
AI search is the whole job

It is the market we lead. We do this and nothing else.

Strategy and build, one team

The people who set the positioning build the schema.

You compete everywhere

We optimise for every market you sell in.

Measured, never promised

You watch your share of answer move.

Who we are

We are marketers, strategists, psychologists, campaign managers, policy advisors and creatives.

Our team has helped shape national policy, drive customer growth, reposition brands under pressure, and support organisational change. The work has delivered results in markets, institutions and moments of strategic risk. Today, we do it as Bushnote.

Engage Bushnote

Interested in engaging.
Let's talk.

Start with the audit, the same analysis we run for our clients. Then we scope the work to your category and stakes, priced upfront, no surprises. You get back:

Your real share of answer, engine by engine.
The customer prompts where a competitor is named instead of you.
The baseline we report every result against.

Book a consultation

Tell us about your brand and the work, and we will be in touch within one business day.

Contact

Interested in engaging.

Let’s talk.

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Straight answers

Frequently Asked Questions.

AEO, GEO, LLM SEO, AI search. Are these different things?
One thing, several names. They all describe getting your brand into the answer ChatGPT, Gemini, Perplexity, Google AI Overviews and Claude give. We use answer engine optimisation (AEO) for being cited now and generative engine optimisation (GEO) for being learned over time, and AI SEO is the umbrella for the lot. We run all of it.
How is this different from the SEO we already do?
SEO chased a ranking position. AI SEO is about being the source the model quotes. Your SEO still matters and the foundations carry over. The difference is the target: not a blue link on page one, but a named place inside the one answer the customer reads.
How do you measure it?
We run your customer prompts through the five engines and record three things: your named rate (where your name appears and how high), your sentiment (how you are described), and your co-citation set (who you are quoted alongside). That is your baseline. Every month, we report movement against it.
What does it cost?
Engagements are scoped to your category, your competitors, and how far behind the answer you are starting. We show you the gap in the audit, then build the plan to close it.
Is the audit a real result or a sales call in disguise?
It is a real read, and the first step in an engagement. Type your domain and you get a simulated 30-second check of who the engines name for your category, no email gate. The full audit tests every customer question and every engine, and gives you the baseline we report against. We label it plainly rather than dress it up.
Can you guarantee we get into the answers?
No honest agency can promise a specific citation, because the engines decide. We move the inputs they read, then measure the result against your baseline. Early on we report leading indicators, indexing, first citations and live fixes, because the answers lag the work that earns them.
How long until we see movement?
Leading indicators show in the first weeks: pages indexed, schema live, first citations appearing. Share of answer moves over the following months as the engines re-read your sources. We set the checkpoint at month three, the natural point to read the early movement and decide how far to push.

What we cover

The full scope, in brief.

01
AI Search Audit
See exactly where your brand shows up in AI answers today, engine by engine.
02
AI Search Strategy & Implementation
A clear plan to get you named, and the team that builds it.
03
Structured Data & Schemas
The markup that lets AI read, trust and quote your pages.
04
Prompt Simulation Testing
We run the real questions your customers ask, across every engine.
05
Website UI/UX
Pages built to be read by people and machines alike.
06
Programmatic AI Content
Answer-ready content at the scale your category needs.
07
Generative SEO
Lasting authority, so the next models learn to recommend you.
08
Technical SEO Integration
The technical foundations AI search still runs on.
09
Intent & Query Analysis
The real questions behind what your customers type.

Sectors we work within

The industries we know.

We run AI SEO across regulated and competitive categories, so the AI search answer names you in the sectors that matter to your brand.

01
Mining & energy
02
Financial services
03
Healthcare & medical
04
Education & training
05
Government & public sector
06
Retail & ecommerce
07
Technology & SaaS
08
Professional services
09
Construction & infrastructure
10
Property & real estate
11
Manufacturing
12
Agriculture & agribusiness
13
Hospitality & tourism
14
Transport & logistics
15
Telecommunications & media
16
Utilities
17
Legal services
18
Insurance
19
Automotive
20
Not-for-profit & NGOs
21
Defence & aerospace
22
Aged care & community services
23
Food, beverage & FMCG
24
Pharmaceuticals & life sciences
25
Sport, arts & entertainment