Profound vs Peec AI vs Otterly vs Wellows: which AI visibility platform fits your team

Which platform wins, and for whom?

Profound wins for enterprise teams, and it is not close on funding or coverage. It raised a US$96 million Series C at a US$1 billion valuation in February 2026, taking total funding to US$155 million, and serves more than 700 enterprise customers including roughly a tenth of the Fortune 500. For a large organisation with analysts to act on the data, it is the default choice.

The other three win on fit rather than scale. Peec AI is the strongest mid-market analytics platform, Otterly is the cheapest credible entry point, and Wellows is the focused option for teams whose strategy runs on citations and outreach. The right answer depends on your size, budget and how you work, which is what the rest of this comparison sets out.

How do Profound and Peec AI compare?

Profound and Peec AI are the two analytics-heavy platforms here, and the gap between them is mostly scale and price.

Profound

Profound is built for enterprise depth. On its Enterprise plan it tracks up to ten models, including ChatGPT, Perplexity, Google AI Overviews, Google AI Mode, Gemini, Microsoft Copilot, Meta AI, Grok, DeepSeek and Claude. Its standout features are real-user prompt volume data, front-end capture of how answers actually render, and an Amazon Rufus shopping module that most rivals do not offer. It carries a 4.6 rating on G2 and a Gartner Cool Vendor 2025 listing.

The cost reflects that position. The Starter plan at US$99 a month covers ChatGPT only, with broader coverage on custom enterprise pricing, so Profound makes most sense for teams with the budget and the analysts to turn its data into action.

Peec AI

Peec AI is the fastest-growing mid-market challenger, having passed US$4 million in annual recurring revenue inside ten months on around US$29 million raised. Its Lite plan starts near US$29 a month for 15 prompts across ChatGPT, Google AI Overviews, Perplexity and Copilot, rising to a Pro tier around €199 a month for 100 prompts.

Where Peec wins is workflow for lean teams and agencies: unlimited seats on every plan, a Looker Studio connector, and Pitch Workspaces for sharing visibility reports with clients. Gemini and Google AI Mode sit behind enterprise add-ons, the one clear coverage gap against Profound.

How do Otterly and Wellows compare?

Otterly and Wellows serve the opposite end of the market from Profound, one on price and one on focus.

Otterly

Otterly.AI is the most accessible of the four and the right starting point for a brand new to AI visibility. Its Lite plan starts around US$25 a month for 15 prompts across Google AI Overviews, ChatGPT, Perplexity and Copilot, with a Standard tier near US$160 a month for 100 prompts. An Agency Partner Program adds white-label reporting and a Looker Studio integration, which suits consultancies reselling the service. Gemini and Google AI Mode are paid add-ons rather than core coverage.

Wellows

Wellows is the specialist of the group, focused on tracking AI search visibility, citations and outreach opportunities. Rather than competing on model breadth, it concentrates on the citations that assistants draw from and the outreach work to earn them, which maps directly to a digital-PR-led strategy. For a team that treats source authority as the lever, Wellows does that one job well and pairs naturally with a broader tracker.

How do the four compare at a glance?

The table sets the four side by side on the decisions that matter: who they suit, what they cost, how many engines they cover, and the feature that defines each one.

How should you decide between them?

Decide by stage, budget and the way your team works, not by the funding headline. A first-time or budget-conscious team should start with Otterly or Peec AI, prove the value of AI visibility tracking on a focused prompt set, and scale from there. An enterprise with analysts, a content team and a serious stake in AI search should choose Profound, where the model breadth and prompt-volume data justify the price.

Wellows is the pick when earning and tracking third-party citations is the core of your strategy, and it works best alongside a broader tracker rather than on its own. At Bushnote we run the shortlist on the same branded prompts during evaluation, because coverage and accuracy vary more between these platforms than their pages suggest, and the tool that names your brand correctly across the engines your buyers use is the one worth paying for.