Brand and Narrative
A valuable brand starts with a compelling story
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A brand is more than a logo. It’s how your business is identified, understood and remembered. It signals what you stand for, earns trust, attracts talent and justifies price.We help organisations define who they are, why they matter and how they show up - combining narrative clarity with a brand identity that holds together across every interaction.This alignment sets the stage for stronger marketing, clearer decisions and a brand that stays consistent under pressure.
We audit the current brand, story and perception through stakeholder interviews, materials review and audience analysis.
We define the positioning, narrative model and key messages. We test fit against your goals, audiences and market conditions.
We create messaging frameworks, identity elements and brand tools that are usable and scalable.
We guide rollout or handover to internal teams. We stay involved as needed to maintain alignment as the strategy goes live.
Our team has helped shape national policy, drive customer growth, reposition brands under pressure, and support organisational change. The work has delivered results in markets, institutions and moments of strategic risk. Today, we do it as Murmur.
Messages framed within a coherent story are 22 times more likely to be remembered
(Stanford, 2016)
Brands with clear internal narratives are 3.5 times more likely to report consistent external brand perception
(Gallup, 2020)
65% of customers say inconsistent or confusing brand messages reduce their trust in the organisation
(Lucidpress, 2021)
Strong brand positioning can justify pricing 20% higher than competitors in the same category
(McKinsey, 2022)
Yes. We collaborate closely with in-house teams and agencies when it serves the strategy. We can lead, support or integrate depending on what delivers the best outcome.
The story and messaging that define your brand’s personality and purpose.
Yes. As part of our brand identity work, we provide visual design services including logo development, typography, colour systems and design language. These are created to align with your positioning and work seamlessly across print, digital and internal use.
Yes. We often support founders, executives and communications teams with internal speeches, board decks and major announcements.
Both. We define the positioning and then build systems and copy that bring it to life.
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