Research and Polling

Trusted insight for decisive action.

Move Silently. Make Impact.

Who talks about us

Who talks about us

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Trusted Insights. decisive action.

Decisions you can defend.

Good research should do two things: remove uncertainty and point to the next move. Our mixed-method polling, behavioural surveys, and real-time dashboards give leaders a clear view of public sentiment, market shifts, and campaign performance—before reputations or budgets are on the line.

What we do

We don’t do everything. 

But we do it well.

National and seat-level opinion polling
Fully representative samples with demographic weighting.
Message and creative testing
Focus groups, User testing, Interviews, A/B testing and analysis to see which words and visuals land.
Behavioural segmentation
Clusters built around attitudes, triggers, and observed actions, not just age or postcode.
Rapid pulse surveys
48-hour fieldwork for policy shifts, crises, or creative tweaks.
Integrated insight dashboards
Live cross-tabs, LGA overlays, and automated trend alerts.
Media & sentiment tracking
Merges polling with news, social, and search signals for a 360-degree view.

Our Approach

Strategy leads.

Tactics follow.

1.

Discovery

We work with clients to clarify objectives, audiences, and blind spots.

2.

Research Design

Build clean sampling frames and bias-checked questionnaires.

3.

Gather and Analyse

run multi-mode collection, apply weighting, test significance, and validate with secondary data.

4.

Deliver Insights

Translate findings into audience maps, message frameworks, and timed recommendations.

Who we are

We are marketers, strategists, psychologists, campaign managers, policy advisors and creatives.

Bushnote pairs senior researchers, data scientists, and campaign strategists who have guided federal policy shifts, brand repositioning, and advocacy wins across Australia. We bring methodological rigour plus front-line campaign experience, so findings hold up in the boardroom and on the street.

Field Notes

Insights that spark
movement.

The Trust Is Fragile

Only 49 per cent of Australians trust business, government, media and NGOs to do the right thing

(Edelman, 2025)

Polling Margins Matter

Final national polls before the 2019 election understated the Coalition primary vote by an average 2.8 points and missed the two-party preferred by up to 3.5 points

(ABC News, 2022)

Voters are movable

Ahead of the 2025 election, only about half of Australians say their vote is locked in; 34 per cent may change and 13 per cent are undecided

(Essentials Research, 2025)

Data remains untapped

Just 5 per cent of Australian businesses report using data analytics in daily operations

(ABS, 2022)

Contact

Interested in engaging.

Let’s talk.

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Frequently Asked Questions

Do you handle participant recruitment and incentives?

Yes. We source panels, run quality checks, and manage incentives so you receive clean data without extra admin.

How quickly can a pusle survey go live?

Within 48 hours for most Australian audiences. Niche or low-incidence groups may take slightly longer.

Can we plug the data back into our BI stack?

All deliverables include secure API and CSV exports for Power BI, Tableau, or internal lakes.

Do you conduct qualitative research?

Yes, online communities, depth interviews, focus groups and ethnographic studies add context when numbers need narrative.