Strategy and Campaigns
We start with strategy and end with campaigns that deliver impact.
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Imagine launching with half the budget and twice the momentum. That is what happens when strategy finds the single shift your market needs and a campaign turns that insight into timed moves. We identify the gap, frame the message, and schedule the moments that change minds and buying habits. The result is disciplined spend, faster internal alignment, and results you can count in revenue, not impressions.
We begin by identifying the challenges. This includes internal workshops, stakeholder interviews, performance analysis, and reviews of media, policy or market context.
We define how the issue should be understood. Message models are tested across internal teams, public audiences and decision-makers. Framing is examined for cultural, commercial and political fit.
We build tools that carry strategy into execution. Language systems, content frameworks, stakeholder kits, platforms and campaigns. all designed to align, scale and adapt.
We manage rollout with control and pace. This includes channel strategy, production partnerships, stakeholder coordination and performance review. We track what matters: signal uptake, message clarity and decision impact.
Our team has helped shape national policy, drive customer growth, reposition brands under pressure, and support organisational change. The work has delivered results in markets, institutions and moments of strategic risk. Today, we do it as Bushnote.
Campaigns with a documented one-page strategy achieve 31 percent higher return on ad spend.
(IPA Effectiveness DataBank 2023)
Brands appearing in the top-trust quartile convert at 2.3x the rate of those in the bottom quartile.
(Edelman Trust Barometer 2024)
Staggered creative refresh lowers audience fatigue and saves 18 percent in media costs across six-week flights.
(Meta Marketing Insights 2023)
Launches that move from insight to first asset in under four weeks gain 1.6x share of voice in the first month.
(Nielsen Launch Pulse 2024)
Yes. We deliver strategy, creative, media, and optimisation end to end.
We often lead strategy while partner agencies run channels under one plan.
Discovery to launch-ready strategy is four weeks for most briefs.
Quantitative surveys, qualitative interviews, search analytics, and panel testing.
Weekly dashboards on leading metrics and a post-campaign scorecard tied to the road-map.
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