Move perceptions And markets.
We create strategies that deliver real-world impact.
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Bushnote is a strategic and creative consultancy working across marketing, technology, and policy. We build campaigns, narratives, and systems that shift opinion, shape decisions, and move markets. Our work blends research, design, and digital execution to deliver outcomes that are clear, credible, and built to last.
We begin by identifying the challenges. This includes internal workshops, stakeholder interviews, performance analysis, and reviews of media, policy or market context.
We define how the issue should be understood. Message models are tested across internal teams, public audiences and decision-makers. Framing is examined for cultural, commercial and political fit.
We build tools that carry strategy into execution. Language systems, content frameworks, stakeholder kits, platforms and campaigns. all designed to align, scale and adapt.
We manage rollout with control and pace. This includes channel strategy, production partnerships, stakeholder coordination and performance review. We track what matters: signal uptake, message clarity and decision impact.
Our team has helped shape national policy, drive customer growth, reposition brands under pressure, and support organisational change. The work has delivered results in markets, institutions and moments of strategic risk. Today, we do it as Bushnote.
Changing from opt-in to opt-out increases participation from 4% to over 90% in real-world systems.
(Johnson & Goldstein, 2003, Science)
“9 out of 10 people” outperforms “90%” in persuasion, improving compliance by up to 33%.
(Cialdini, 2001, Harvard Business Review)
People work harder for a chance at an uncertain reward than for a guaranteed one of equal or slightly greater value.
(Shen, Fishbach & Hsee, 2015, Journal of Consumer Research)
Loss-framed messages can double behavioural response compared to gain-framed equivalents.
(Hardie, Johnson & Fader, 1993, Marketing Letters)
Yes. We collaborate closely with in-house teams and agencies when it serves the strategy. We can lead, support or integrate depending on what delivers the best outcome.
We take on selective, high-impact projects where clarity, results and precision matter. That includes shaping public conversations, reframing brands, improving searchability and delivering campaigns with behavioural or reputational stakes.
Our typical engagement starts at $5,000 per month. Some projects are smaller, others larger. It depends on the scope, urgency and strategic depth required.
Both. We work across the full arc, from defining strategy and narrative to delivering creative and rollout. It depends on what will actually shift outcomes.
It depends on the project, and scope, but usually fast. Once we understand the brief, we move from discovery to delivery in a matter of weeks. Our process is structured but responsive.
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